Optime Group
Work completed at Creative Pod

User-centred design to give clear direction from the start.


Digital Strategy, UI Design, UX Design, Webflow Build, CMS, Webflow Training


Focusing on a clear user journey to generate more applicants for a recruitment agency specialising in the aviation sector. The design is a user-centred approach, I wanted it to be clear from the homepage where you need to be or would like to go. The result has seen a significant increase in applicants applying online to the agencies register, cutting down admin time for the staff of Optime Group.


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